Customer Experience: Does it Matter?
Should your customer’s experience on your website be more important to you than the amount of merchandise they purchase from you? The answer is yes, if referrals and repeat business are an important...
View ArticleTargeting Your Target Market
Do you view your visitors as people? Or are they an undefined group of “target customers” who are daring you to persuade them? If you haven’t devoted time to understanding your visitors, you may find...
View ArticleWhat Do Your Visitors Think?
Using Surveys to Improve Your Website Could the Free Idea Offer on our website do a better job of helping Small Business Owners? One of the things we really believe in is giving to get. That’s the...
View ArticleBe Accessible to your Customers with Social Media
Social media efforts have mushroomed over the last couple of years among both small and large businesses. Successful campaigns all have one primary goal in common: accessibility. Marketing with social...
View ArticleWebsite Visitor Experience
Why do you tell friends about a particular website? It was new and cool (who doesn’t want to be the first to discover the next greatest thing) It had great prices It had something unique to offer...
View ArticleCopywriting to Improve your Conversion Rate
While a picture may be worth a thousand words, a website without any words is likely to be ineffective. Even with an appealing graphic design and strategic layout, you’re unlikely to have a high...
View ArticleEngaging Your Customers
When it comes to selling merchandise to customers, we tend to focus on only one thing: selling our wares. This is obviously important, since it is only through selling inventory to customers that we...
View ArticleCreating Killer Thank-You Pages
Did you know that your thank-you page could be costing you repeat business? It’s a page many small business owners take for granted. After all, you already have the lead or the sale. Who cares about...
View ArticleD’Lemma Leadgen Learns About Web Conversion
Meet D’Lemma Web Designer Extraordinare D’Lemma Leadgen was beyond frustrated. She kept repeating “I know I’m a great designer. I was the top of my class. My teachers all said I had a brilliant future....
View Article10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use. The post 10 Ways to Increase Customer Engagement With Your...
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Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by another 40%. From 2013 to 2014, Hygiena saw an increase of...
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